View Full Version : SONG stops singing today.
seacue
30th Apr 2006, 14:52
Delta's SONG subbrand will cease flying from today. The routes and personnel will be taken over by Delta itself. http://tinyurl.com/lvdzn
nickmanl
30th Apr 2006, 15:15
Ted will surely follow suit within the next 18 months?
It bemuses me why airlines still attempt to run a low cost airline within a traditional airline. Surely it just eats up markets the original airline should be operating themselves? Thats what BA found out with Go, and I think its what BMI are starting to notice, especially now they are advertsing Baby fares on flights from Heathrow.
Golf Charlie Charlie
30th Apr 2006, 16:17
Ted will surely follow suit within the next 18 months?
You may well be right, but Ted seems to have surprised even United itself in proving to be relatively successful. I think United has made a better attempt at segregating its market between mainline United and low-cost Ted, whereas Song was really a pig's breakfast of conflicting messages.
DL are going to use the 757s on mainline transcon to move some of their transcon to intercon routes. The spin is that some Song features will become part of the mainline product so "it was worth doing, really it was"...
I remeber being in Ft Myers, FL a few years ago and I'm sure a Delta service wasbeing operated by a 757 in the Song Livery.
Globaliser
1st May 2006, 22:59
You may well be right, but Ted seems to have surprised even United itself in proving to be relatively successful. I think United has made a better attempt at segregating its market between mainline United and low-cost Ted, whereas Song was really a pig's breakfast of conflicting messages.The ultimate in this line of business must be QF's JetStar. How to get people to embrace JQ? Just withdraw all QF service from the routes you're handing over. After all, there are precious few, if any, competitors on some of the JQ routes!
As far as Song is concerned, part of me still wonders whether it would have been better for the company to have done away with the Delta brand instead of Song.
nickmanl
3rd May 2006, 09:51
The ultimate in this line of business must be QF's JetStar. How to get people to embrace JQ? Just withdraw all QF service from the routes you're handing over.
I can't understand the point in airlines operating airlines within an airline! Fair enough if it is similar to Loganair with BA etc but why open up a low cost?
Surely just keep the Qantas name, which has massive reputation, on the route especially if there is no competition. Makes no sense to open up a low cost airline which would reduce potential yields and hence profit. Does anyone know if Jetstar brings in more money for Qantas?