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-   -   BMI (https://www.pprune.org/airlines-airports-routes/311882-bmi.html)

Mr Flaps 30th December 2008 14:05

The longer bmi remains without someone fixed at the helm then it will do the company no good. There is already a growing un ease of what may happen when LH have control.

The airline is loosing its way a little too, which is not good. Is bmi a shot haul airline or Med haul airline and what does bmi stand for and how does the brand stand up in this climate to the likes of BA.
What do people think of, when they come acorss bmi.

I see and hear far to many people surprised bmi that fly to CAI, TLV and many others. The publin still think bmi 'British Midland' domestic, and europe only.

The company does not bangs it own drum enough and make people stand up and take note of what bmi stands for and what it does. What is different about bmi??? I struggle.
What is the compaines mission statement and what is its purpose.
What does bmi do that others dont? What is bmi's USP???
When LH get control, lets hope they do something to correct this and make a world airline that is known world wide.

747-436 30th December 2008 15:59


The company does not bangs it own drum enough and make people stand up and take note of what bmi stands for and what it does. What is different about bmi??? I struggle.
It does, but when it does it does stupid things like advertise itself as Heathrows 'Second Favourite' Airline. What company advertises themselves being second in something?!?!?
I really wish BA put up a poster next to them saying, 'yes but we are the favourite' !!!!

757_Driver 30th December 2008 17:50

actually it said "heathrows second largest airline" the aim being to tell people that Virgin was not the uk's second airline - as most people think it is. However everyone read the advert as "second favourite" rather than "2nd largest" probably due to the BA "favourite airline" phrase being so ingrained in peoples minds. However I concur that it should rank right up there with the worlds most moronic ad campaigns and someone should be shot.

RAPC 30th December 2008 20:22

Actually 757_Driver, there was a separate advert with the headline of "Heathrow's second favourite airline" which ran in addition to the one you mentioned.

It certainly appeared in The Sunday Times, The Sunday Telegraph and the Evening Standard. I think it may have been used as well on an outdoor campaign using poster sites.

Utterly bizarre copy though. Like a bad attempt to copy the Avis "we're number 2, so we try harder" campaigns of a few decades ago.

sweetie76 30th December 2008 21:04

RAPC
 
Didn't Air Europe try something similar at LGW?

Facelookbovvered 31st December 2008 09:52

Any truth in the story doing the rounds that the Regional ERJ's are coming out of LHR at the end of the current winter program? if so what will they do with them (and the crews!!):eek:

SinBin 31st December 2008 16:45

I think they'll be reduced in number + I think some of the S/H destinations/services to MME, MAN, and LBA will be cut, with expansion of mid-haul, as there does seem to be a long term strategy for expansion of that business. + some of the slots will bound to be sold off or transfered to Swiss or others in the DLH group. Hopefully all this will be positive for us on the shopfloor, but who knows.

I've stopped worrying now as it was too boring, stuck 2 fingers up to the credit crunch, and booked myself a holiday!! By all accounts us at Mainline will be working flat out this summer with a busy charter season.

Deep and fast 1st January 2009 12:09

2 of the wet leased units to mainline will return after the end of the winter program. It has been said that work has to be found for them or XI and Xo may go back to the leasor with implications on crew levels.

I have to say I think they will find work for them though.

Happy new year D And F

keepitlit 1st January 2009 12:28

I think you find mainline doing charters again in the summer and they will need these aircraft to cover mainlinme work

regards

Keepitlit

OliWW 1st January 2009 18:38

Just Read This Online... is it true?
 
Acquisition of bmi Regional & bmibaby

It was announced on 30th November 2008 that Flybe is in talks to buy bmi's subsidiary operations bmi Regional and bmibaby, the Mail on Sunday reported. A decision will be made and finalised by 19th January 2009. The two airlines are not core to the strategy of bmi's new owner, Lufthansa, it said.
Lufthansa took over bmi last month, but the German airline has indicated it is more interested in bmi's long-haul routes and valuable Heathrow slots than in the two subsidiaries.
Bmi Regional is a UK-focussed regional airline, while bmibaby is a low-cost airline that flies to a number of European destinations from its four main bases

keepitlit 1st January 2009 19:46

In short, No

It was ust a rumour, with lufty buying german wings who knows, i think there is one or two curved balls to come!

regards

Keepitlit

MarkD 2nd January 2009 16:04

Well, since Flybe has finally figured out how to dispose of 145s they got paid by BA to take I guess LH are paying them to take BMIRs?

stormin norman 4th January 2009 16:19

I think there is one or two curved balls to come

more than Monty Pannesar could bowl !

Little Blue 4th January 2009 19:44

Montys bowling has been a tad predictable of late...
I fear they may be more of the Murali/Warne type !

TCX69 7th January 2009 22:16

bmi Adhoc flights to Nairobi
 
bmi are operating a series of Adhoc flights from Manchester to Nairobi towards the end of January using an A330 after it ends the Chicago route. Anyone know what these flights would be for?

GBALU53 8th January 2009 07:53

Are Regional slowly being moved on?
 
Facelookboverred

You said at the end of December, are BMI Regional comming out of Heathrow at the end of the Winter.:(

Has the move started?:sad:

As of last Sunday the Heatrow-Jersey-Heathrow flights are back to an Airbus from an EMB, could this be the first signs of change, with Lufty moveing in for the full takeover only just round the corner?:*

As far as a number of people understand regional and Baby will have no connection once the takeover is done, so what is going to happed with them if and when the takeover is signed, sealed and delivered?:D

sweetie76 8th January 2009 07:57

bmi adhoc charters to Nairobi
 
Series of 4 flights on behalf of MOD

INKJET 8th January 2009 08:32

bmibaby & bmi regional are owned 100% by bmi, so changes in ownership from SMB/LUFFTY/SAS TO Lufthansa (80%) and SAS (20%) will not in its self have any effect.

As to what plans Lufthansa has for baby or regional time will tell, but i wouldn't expect WW3 to break out overnight, i can see Regional doing more feeder work in to FRA, but it only works if you are flying longhaul East bound.

As long as baby don't loose money i think they are safe for now, the heavy checks are all done by Lufftytech now which is a good way of moving money from the UK to Germany and as with most LoCo the cash flow is very positive as result of forward booking up to 6 months in advance.

Lets see what happens when they are in the driving seat in March

flying macaco 9th January 2009 13:50

Any signs of the deal going through this month or will it indeed be closer to March? Hoping for some concrete info soon amid the rumours...!

Count von Altibar 9th January 2009 16:11

Have heard it's been put back until Feb/Mar sometime. However, Steve Ridgeway(VAA exec) seems to hint at end of Jan for signing. As they're (VAA) in talks with Lufty over the merger of bmi/VAA I guess he's got a reasonable idea of when the signing over will take place.


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