Take-off

'Low cost' has nothing to do with fares. It's a business model in which the airline (or other business come to that) drives out any unnecessary product cost (e.g. food, credit card commission etc). Cutting out frills enables them to make a big profit and also to use part of that to cut fares and increase sales. Common sense says that you wouldn't cut fares where there is high demand, and airlines never do.

Jet2 at BFS
 

Has anyone with good knowledge of Jet2 any views on possible expansion at Belfast in the future? I personally would love to see them go on the Gatwick route, because I prefer allocated seating and an early morning departure ex Belfast would be very useful.

Views welcome.

True Blue

EGBKFLYER

so why is ryanair advertising 4 million free seats on tv, if airlines as you quote never do cut fares? Are you saying these are 4 million seats are to places, nobody wants to go?

New Route Leeds - Almeria
 

Jet 2s 26th destination from Leeds, a 4 weekly service to Almeria starting next May.

Here's hoping LBA-Jerez is next!

Regards

Mike

Would expect some more route expansion ex NCL, more than likely to keep a/c busy over the next summer season. 2 a/c were operating a fairly quiet programme this summer, with quite a few gaps. New routes in addition to CMF and KRK.........

An oppurtunity for JET2 to get into MME with BMI Baby pulling out??

Think it makes logical sence. It would cement its cause as being the north's low cost airline

No sooner than the bad news about Baby from MME shocks us all:eek:,
Jet2 release this in the news pages on the website.

I suppose the punters have to go somewhere!

Jet2 has put on sale MAN-BGY flight for summer 2007 season. It will be upgraded from 4x week to daily!

hhmm isnt MME gonna be a GSM base, i was always under the impression that GSM and LS had a gentlemans agreement not to step on each others toes. Would be good to see LS open another base though!!

Krakow
 

The Krakow flights start in 6 weeks time and no sign of any advertising in Krakow.No mention on the airport website except to list Jet2 as one of the airlines.

wawkrk

I see carriers making this mistake ALL THE TIME! It's infuriating :ugh: They only advertise in one market, and not in the other. How stoo-pid is that :* They'll need to look into getting a new marketting manager!

That said, apparently the bookings for Krakow are phenomenally good, beating all expectations :ok:

So the marketing strategy is poor, they need a new marketing manager but bookings are great?

The very timing of the flights suggests Jet2 have done their homework on this. Their core market is the ex-pat Polish working community resident in the UK. It's a way of getting them home and getting them back to work. A large scale advertising campaign in Krakow is pointless when the Poles you want are living in West and North Yorkshire.

Many routes have predominantly one way traffic flows. I doubt Jet2 spend much effort advertisng in Palma, Malaga etc etc given the markets on these routes are sustained by UK based passengers. On the flip side, they only committed to LBA-DUS on the condition of support from the Yorkshire Tourist Board for advertising the route and the Yorkshire region in NW Germany.
682

682ft AMSL

Your talking rubbish.
Jet2 not interested in 2 way traffic?
They dont want anymore Poles to come to the UK? so they dont advertise.?
What about the CentralWings flights?
These were all Poles going home?

wawkrk - it was you who raised the issue of Jet2's lack of advertising in Krakow. I was simply trying to give an explanation why they might be doing this. Time will tell whether they have got it right or not.

On another note, I wonder if rumours of Excel pulling their based a/c from HUY hot on the heels of Baby's hasty retreat from MME is likely to see some attractive opportunities coming Jet2's way. The question will be whether the upside of sewing up the market is greater than than the downside of diluting existing markets . By the looks of the timetable for LBA for S07, AGP and ALC are going to 2 x daily 757 and FAO looks to have a 757 dedicated to it, so a lot of capacity already on sale in the region.

682

bye bye baby.........hello Jet 2
 

Pretty poor taste in my opinion Jet 2, your adverts in the papers and on your website obviously show that no thought has gone towards the staff who's jobs have gone or to those who's jobs are at risk at MME :mad:

Why take pleasure in other peoples misfortune ?
I'm another passenger you have just lost.

bye bye baby.........hello Jet 2
 

Have you seen release from Newcastle airport on their website? You'll not be flying out of there, either.

On the subject of criticism regarding Jet2 not advertising in Krakow (or other destination cities) the most likely explanation is expense. A hub airport (LBA, MAN, NCL, BLK etc. in the case of Jet2) is bound to command the bulk of limited marketing resources based on simple economics. Advertising in the Granada/Yorkshire TV regions, or in major regional newspapers such as the Yorkshire Post, the Manchester Evening News or The Journal reaches the largest number of potential customers for the least marketing spend. A well-placed advertisement in Leeds or Manchester can attract business for the entire operation out of those cities. However, a similar advert in Krakow will attract potential business for ... er ... is it 4 flights per week? Afew adverts there, placed at the usual going rate, will soon erode any potential profit for the service. Multiply this principle by all the overseas airports and it quickly becomes apparent why Jet2 - and all similar businesses - must concentrate limited marketing resources where the greatest financial return will be achieved. Each advert placed in Leeds or Manchester helps to fill 100+ flights per week. An advert placed abroad - possibly at similar cost - promotes only a small number of flights per week. So, I respectfully suggest that Jet2's marketing strategy is NOT poor. The company cannot spend with reckless abandon; they deploy their limited resources to achieve the greatest possible 'clout' in the marketplace. And remember, the ultimate objective is to make a profit after expenses. Advertising is an expensive business.

I agree that big overseas advertising by Jet2 in Krakow for example is not warranted.
But my point is, how can potential pax book the flights if they cannot see that they exist?
Jet2 should push the airport to do more.