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-   -   Thw World's worst advert? WestJet (https://www.pprune.org/airlines-airports-routes/612008-thw-worlds-worst-advert-westjet.html)

Heathrow Harry 9th Aug 2018 11:44

Thw World's worst advert? WestJet
 
Seen on UK tube & trains...........................

https://cimg9.ibsrv.net/gimg/www.gmf...167f36aaea.jpg

AirportPlanner1 9th Aug 2018 11:50

I like it, it works where it’s being displayed. Everyone that uses tubes and rush hour trains has come across that person.

DaveReidUK 9th Aug 2018 12:48

She doesn't look particularly oversized to me. :O

MAN777 9th Aug 2018 13:54

The fact you have noticed it and bringing it to the attention of us is proof that its working !

Peter47 10th Aug 2018 10:28

Are you referring to the girl or the backpack Dave?

kildress 10th Aug 2018 11:09

HH, what is wrong with it? The punctuation makes it clear that the word oversized refers to the backpack not the girl.

barry lloyd 10th Aug 2018 11:59

imho, it's nowhere nearly as bad as the current easyJet/3 TV advert. For those outside the UK, 3 is a provider of mobile phone and internet networks. And what's this with boarding from the starboard side...?


planedrive 10th Aug 2018 13:05

I don't see anything wrong with that advert either... What's wrong with people these days?

easyflyer83 10th Aug 2018 17:00

I like the Westjet ad. I really don’t see what’s bad about it. I also don’t see what’s wrong with the three/easy ad either.... in fact I actually like it. Though, as it’s a three ad and has the continuing three ad theme, easy can’t really take the credit for it.

As for boarding on starboard side. Only a relative few plane geeks would ever notice. I would hazard a guess it’s to suit production values. It doesn’t really matter though does it.

Heathrow Harry 10th Aug 2018 17:00

I don't think many customers compare flying with standing on a crowded tube .... maybe they should but it's a far cry from Singapore Girl adverts... no mention of destinations, culture, holiday... just low fares for peopel who travel on a London tube... weird IMHO

easyflyer83 10th Aug 2018 17:21

Good grief.
Low fares rule and we all should know that. The theme of the ad is that wherever you are sat on WestJet you will still get great service (whether that transpires to be the case...) and uses humour to say..... even the girl on the tube with the over sized backpack.

If this ad run in Canada it actually shows that they serve London.

It just goes to show that plane geeks and enthusiasts would be totally the wrong people to ask when it’s comes to adverts. Instead, we want to convey our passion for the industry/aircraft when the majority of the public couldn’t give a flying fig.

Only a select few airlines these days can pull off the Singapore girl ads. The Singapore girl hasn’t appeared for a while (?) and the worlds favourite airline has long since been dropped.

In an an era where economy air travel is becoming more of a commodity and with evidence of cost cutting even in some business class cabins, it’s getting more difficult to differentiate and promote the actual service.

Heathrow Harry 11th Aug 2018 07:56

Not even Ryanair uses a picture of a crowd on tube train.........................

DaveReidUK 11th Aug 2018 08:47

And what kind of a slogan is "Fly to Canada for less" ?

Anyone would think they were trying to advertise low fares ...

:O


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