Laudamotion
Looks like Niki Lauda is getting Niki back in the air with a new name...
Niki Lauda wins bid for Niki assets, new airline to be named ?Laudamotion? | AIRLIVE.net |
Laudamotion is a terrible name for an airline, surely that cant be the consumer brand?
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''Laudamotion'' is already a 2-year old name, nothing else than the re-naming of long-time established biz jet operator ''Amira Air''. The advantage here lies in the fact that Laudamotion has an AOC, whereas Nikki no longer has one. I suppose the trademark will remain ''Nikki'', and the applause will carry that little script ''operated by Laudamotion''.
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laudamotion already exists - its a bizjet operation high end - guess that's why he could take over easily as he has the paperwork already in-situ to operate?
Lauda, who offered to take on nearly all of Niki’s 1,000 employees, said he had secured 15 aircraft and planned to bring them back into operation by the end of March, focusing on tourist destinations in Turkey, Greece and Spain. Niki planes have been granted around 1,700 slots, or about 0.8 percent of available slots in Austria, for the summer season which begins late March, according to the coordinating authority Slots Austria. Lauda said earlier he would look to work with an operating partner such as Thomas Cook for functions previously provided by Air Berlin, such as ticket sales, crew planning and marketing. ”Laudamotion has asked us for operational support services to enable Niki’s flight operations to restart as quickly as possible,“ a Thomas Cook spokesman said. ”We are prepared to start such discussions shortly.” i think in austria and elsewhere folk are and will remain loyal to the Niki brand i have flown them both as lauda air and Niki and was well impressed |
Condor (Austria) ?
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Thomas Cook's response doesn't seem that enthusiastic. I would have thought that by this time they would have already sourced replacements for any Air Berlin planes they used. I wonder who's backing him?
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”Laudamotion has asked us for operational support services to enable Niki’s flight operations to restart as quickly as possible,“ a Thomas Cook spokesman said. ”We are prepared to start such discussions shortly.”
seems a perfectly reasonable response to me surely? |
It may be that something was lost in translation, but there seems more urgency about Laudamotion (as soon as possible) than TCs (prepared to start shortly). They could have said that they were eager to commence discussions at the earliest opportunity.
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I think you guys are mixing up two things. The quote:
Lauda said earlier he would look to work with an operating partner such as Thomas Cook for functions previously provided by Air Berlin, such as ticket sales, crew planning and marketing. |
Originally Posted by Habana2118
(Post 10030220)
Condor (Austria) ?
I'm looking at the Austrian travel industry from a distance, but from what I've heard 'Niki Lauda' is still a strong brand in Austria, so I would avoid selling their souls to the multinational Thomas Cook if I were they. It still rankles in me that Britannia have morphed into TUI :) |
i dont know where some of you think Lauda is being morphed into some new Thomas Cook austria/condor - -- where have you deduced that from ?
all Lauda has stated is and thomas cook respond to is the fact that Lauda is seeking from them some operational and ticketing support - that's it |
21 new Routes at Vienna AiRpoRt
Alicante Agadir Athens Birmingham Bordeaux Charleroi Edinburgh Eindhoven Gothenburg Lisbon Liverpool Marseille Munster Oslo Porto riga Stockholm Sofia Tel Aviv Thessaloniki Vilnius |
Quite a route network
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For marketing purposes Laudamotion to rebrand simply as Lauda.
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Originally Posted by southside bobby
(Post 10425414)
For marketing purposes Laudamotion to rebrand simply as Lauda.
Lauda Air Lauda Air Italy Spa Lauda Air became a wholly owned subsidiary of Austrian Airlines Group and the label, "Lauda Air" continued to operate charter flights within the Group. Lauda Air then withdrew from the long-haul charter market Lauda Air was officially merged into Austrian Airlines Lauda Air brand was retired Niki Lauda founder of Lauda Air, acquired the former Aero Lloyd operation in 2003 NIKI or flyNiki commenced NIKI merged with Air Berlin NIKI collapsed under failure of AB Former owner Niki Lauda expressed interest in repurchasing the airline named after him. Niki Lauda's other company Laudamotion beat IAG in the bid for Niki, and he would take over the company. Ryanair then agreed to purchase a majority stake in Laudamotion with planes from NIKI being operated by Laudamotion. Ryanair now owning 100% taking the minority stake in the airline held by Niki Lauda. Laudamotion then re-brands as Lauda Not sure if Niki has a place on the Board, or in any way is still connected with the new Lauda |
If you ask me, it's a lauda mess!
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