Airlines, Airports & Routes Topics about airports, routes and airline business.


Old 11th Feb 2021, 17:05
  #181 (permalink)  
Join Date: Nov 2008
Location: Exit stage right.
Posts: 288

A brand in Marketing speak is something that has value to what the customer is requiring.

In Finance terms a brand is something that has value, so bundled up together it could be sold.

A business need to be either number 1 or 2 in their market or they are just a product. Definition of what market is, remains the key.
racedo is offline  
Old 12th Feb 2021, 06:25
  #182 (permalink)  
Join Date: Aug 2004
Location: Hemel Hempstead
Posts: 1,016
The original premise for the multi-brand approach was IAG. MOL liked the way the individual airlines within the group were allowed to compete against each other for resources, which he saw as a way of possibly reducing cost.
toledoashley is online now  
Old 12th Feb 2021, 08:33
  #183 (permalink)  
Join Date: Feb 2013
Location: gatwick
Age: 47
Posts: 93

Marketing and brand are separate entities. They are connected of course but still their functions are not the same. Not that I want to go down this route.

The Ryanair brand is of the most recognisable but not held in high regards as can be seen by the customer reviews and lists produced over the decades, in fact it comes out at the bottom of many.

I was sat in a sauna a year or two ago and the talk was European holidays and fights. One guy said he would never fly Ryanair, and was denigrating them. I just mentioned that if they, FR , had a flight from A to B and was cheaper would he book FR, well he replied he would use them.

This was a real situation, not a story. It illustrates to me that no matter what the majority of customers will choose the airline that has the route and the reasonable price he will take it.

Horses for courses, Ryan have a pretty extensive stable and their threatening further expansion, must be a concern for other aviation companies.
rotorwills is offline  
Old 11th Mar 2021, 19:29
  #184 (permalink)  
Join Date: Jul 2002
Location: In the sticks
Posts: 8,308
Ryanair rolls out a travel wallet that I doubt would be recognised by any country.
LTNman is offline  
Old 11th Mar 2021, 21:21
  #185 (permalink)  
Join Date: May 2009
Location: Southampton, U.K
Posts: 1,191
Cheer up! It appears to just be a useful way of storing PCR/antibody test results and potential vaccine certificates. I personally think it is a good and forward thinking idea - benefits everyone involved in the process.
adfly is offline  
Old 16th Mar 2021, 10:54
  #186 (permalink)  
Join Date: Aug 2008
Location: bishops stortford herts
Posts: 1,853
Ryanair extend their zero charge flight change policy for all bookings made before 30.6.21

Bookings enabled to be changed twice with nil charge until the end of Oct. this year.
southside bobby is offline  
Old 16th Mar 2021, 12:01
  #187 (permalink)  
Join Date: Aug 2008
Location: bishops stortford herts
Posts: 1,853
A second B738 for Ryanair UK in the form of G-RUKB reg 10.3.21 transferred from Ryanair Buzz SP-.
southside bobby is offline  
Old 30th Mar 2021, 17:27
  #188 (permalink)  
Join Date: Nov 2011
Location: Geneva
Age: 34
Posts: 351
New base : Zagreb with 2 based A/C
12 new routes
Charleroi 3pw
Dortmund 2 pw
Frankfurt Hahn 3 pw
Gothenburg 3 pw
Karlsruhe 3 pw
London Stansted 7 pw
Memmingen 2 pw
Milano Bergamo 4 pw
Paris Beauvais 2 pw
Podgorica 2 pw
Rome Champino 3 pw
Oslo Torp 2 pw
CCFAIRPORT is offline  
Old 1st Apr 2021, 00:22
  #189 (permalink)  
Join Date: May 2018
Location: Greece
Posts: 80
Last week FR announced 3 new seasonal bases in Greece, CFU,RHO,CHQ..But 2 of them are re-launches essentially..46 new routes, in addition to the already existing..




mariofly12 is offline  
Old 1st Apr 2021, 10:28
  #190 (permalink)  
Join Date: Aug 2008
Location: bishops stortford herts
Posts: 1,853
`8200 moves a step closer with FAA certification yesterday with EASA approval within a few working days.
southside bobby is offline  
Old 4th Apr 2021, 00:41
  #191 (permalink)  
Join Date: Dec 2011
Location: London
Age: 39
Posts: 732
Anyone know what EI-SEV stands for, ref the lone B737-700?
It's out of sequence and as the company trainer, I am betting "SEV" means something?
Skipness One Foxtrot is offline  
Old 4th Apr 2021, 01:11
  #192 (permalink)  
Join Date: Oct 2017
Location: SYD
Posts: 194
SEV = SEVen Hundred Series (B73G) ???
OzzyOzBorn is offline  
Old 4th Apr 2021, 16:44
  #193 (permalink)  
Join Date: Dec 2011
Location: London
Age: 39
Posts: 732
Ahh could be! Should have twigged that, thanks.
Skipness One Foxtrot is offline  

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Thread Tools
Search this Thread

Contact Us - Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service - Do Not Sell My Personal Information -

Copyright 2021 MH Sub I, LLC dba Internet Brands. All rights reserved. Use of this site indicates your consent to the Terms of Use.