KLM latest TV advert promoting their anniversary

[Mr Mac]

All
I am not sure if this is the correct forum, but with all the publicity (good and bad) surrounding the BA anniversary it was quite refreshing to see how KLM did it, with their current TV advert, which I caught for the first time last night in the UK. Pat on the back to the marketing department, and the ad agency involved in my book.

Cheers
Mr Mac

[Dan Dare]

Best ad on the telly at the moment. Puts BA100 in the shade.

[Paul Lupp]

err.... BA seemed to bottle out of really celebrating 100 years. Cancelled the special 747 domestic flights that people paid for as a special occasion, no real material at the UK airports promoting the anniversary, no souvenirs given out at UK airports or on the planes other than a token micro-sized piece of chocolate. It turned out to be a non-event. To say I was disappointed, having taken a flight on The Day itself is an understatement.

[PDXCWL45]

Originally Posted by Paul Lupp

err.... BA seemed to bottle out of really celebrating 100 years. Cancelled the special 747 domestic flights that people paid for as a special occasion, no real material at the UK airports promoting the anniversary, no souvenirs given out at UK airports or on the planes other than a token micro-sized piece of chocolate. It turned out to be a non-event. To say I was disappointed, having taken a flight on The Day itself is an understatement.

Could it have been construed as false advertising as they weren't years old. Hence why the campaign seemed to become a non event.