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Air Asia to go Regional

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Old 16th Jul 2002, 02:54
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Air Asia to go Regional

No-frills airline Air Asia plans to go regional with cheap flights to Asian cities from next year, a report said today.

The small carrier, which currently flies within Malaysia, will offer flights to various Asian destinations at about half the normal fares, chairman Pahamin A Rajab told The Star.

"Going regional is in our masterplan," he said, adding Air Asia aimed to be the region's premier low-cost airline.

The carrier is focussing on Jakarta, Palembang and Medan in Indonesia; Phuket, Pattaya and Bangkok in Thailand; Manila and Subic Bay in the Philippines; and China.

Chief executive Tony Fernandez was quoted as saying that Air Asia expected to become a regional carrier within six months to a year after buying another five to six new aircraft to add to its current five.

The airline, which has an average passenger load of 75 percent, aims to increase its passenger numbers to 1.2 million this year from 280,000 last year, the newspaper said.

Tune Air Sdn Bhd owns 99.25 percent of Air Asia, with the remaining 0.75 percent held by Mofaz Air.

Pahamin last month said Tune Air planned to sell a 30 percent stake in the airline. The daily said that the state goverment of eastern Sarawak on Borneo island was a potential buyer. — AFP
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Old 16th Jul 2002, 14:37
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Going regional is in our masterplan," he said, adding Air Asia aimed to be the region's premier low-cost airline.
Since Air Asia had to move to KLIA last week, this is probably the ONLY strategy, which could (and hopefully will) work. SE Asia is definately a challenging place to start this kind of Low Cost Operation, due to long distances, passenger numbers, etc. I sincerly hope, that Fernandez can find (or create) the the neccessary traffic volume.

Good luck to all!
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Old 16th Jul 2002, 22:39
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Are they hiring?
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