BA slashing fares.

[zoru]

evidently huge fare cuts have been announced.

if ba have deep enough pockets they might just be able to see off the 'low cost ' boys after all.

ryanair might have to pay us to fly...sorry just got carried away...

[Bigpants]

Unfortunately, they should be slashing staff and other costs.....
Lower fares, slightly better sales, lower yields but same old high fixed costs therefore no great change.

[Jet II]

As someone who works for BA, we are always being told by mismanagement that shorthaul into europe does not make any money.

If we cannot make money selling tickets for £250 I fail to see how much extra we are going to make selling tickets for £69.

[Scottie]

Hope they have a good overdraft facility at their bank

[rockon tommy]

I have just paxed in europe,I was amazed to find BA cheaper than Easy! Well done BA, just hope you have done your sums right.

[In trim]

Anyone can be a 'low fares' airline....for a while!

Running a sustainable 'low cost' airline is a different matter entirely.

[Hudson Bay]

I have always found BA cheaper than the likes of sleazy jet but that is probably because I can only book at the last minute.