BMI regional now wholly independant
Thread Starter
Joined: Jul 2012
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From: England
BMI regional now wholly independant
Since BA bought BMI it was obvious that BA didnt want bmi regional as part of the deal which left the airline and its companies future a bit lost but as SAH (sector aviation holding) has recently bought bmi regional for £6million, its new website and airline code, BM will be coming later on this year, could this pave way a new future for the carrier.
Last edited by HumaidDaPlane; 28th October 2012 at 00:46.
Plumbum Pendular
Joined: Aug 1999
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From: Avionics Bay
Lets hope that they can make it work and expand it.
Not least for new pilots, so if you are not willing to sell your soul to the CTC/Oxford FlexiCrew Devil there is another way to get started in the aviation industry.
Not least for new pilots, so if you are not willing to sell your soul to the CTC/Oxford FlexiCrew Devil there is another way to get started in the aviation industry.
Joined: Feb 2006
Aviation Qualifications: LAME
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From: Falling off the end of the thread
Well it was a standalone carrier before being bought by BMI, glad to see the name and branding remaining, they're plugging it a lot on the radio channels, good luck to them and I hope it continues to prosper.
Joined: Aug 2002
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From: London (Babylon-on-Thames)
I particularly like the ride on the Embraer 145s - you feel very special.
Joined: Jan 2010
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From: Stockport
bmi regional - new opportunities
I think that the formation of bmi regional as a 'new' airline is a great move, especially with the retention of a base at Manchester as well as Aberdeen. I think the advertisments around Manchester advertising the new Antwerp route look classy and the streamlined for business line cuts just the right image.
The challenge for them will be to grow the business by offering a high quality service to key business destinations with competetive fares. Refering to one of the posts above I would be extremely cautious about setting up a low cost version ('BMIbaby 2') to take on Easyjet, Jet2, flybe and Ryanair at UK airports - I can't think of a quicker way to the airline graveyard. Bmi regional need to be very focussed on what the old British Midland did best, providing a good quality reliable business service to destinations that business people need to go to at reasonable prices. To be honest despite I wouldn't even dream of resurrecting BMIbaby as the way it was managed in recent years was an absolute shambles that could seriously undermine/ damage the new 'bmi' brand (e.g remember the niche routes strategy that never materialised before retrenchment to EMA) and for that reason I would be cautious about allowing anyone from the senior managment of BMIbaby anywhere near the new business. In my view bmi regional need to make sure that they don't repeat the mistakes of the old BMI that resulted in them trying to compete with BA at LHR and mismanging their locost operation, the fragmentation of the business eventually resulted in a complete loss of focus.
Good luck to them though, its early days but if they carry on as they have started I predicted great things for them. I also think the profile that they give on their website to private charters is an excellent idea which is ahead of its time. God rest BMI, long live bmi regional!
The challenge for them will be to grow the business by offering a high quality service to key business destinations with competetive fares. Refering to one of the posts above I would be extremely cautious about setting up a low cost version ('BMIbaby 2') to take on Easyjet, Jet2, flybe and Ryanair at UK airports - I can't think of a quicker way to the airline graveyard. Bmi regional need to be very focussed on what the old British Midland did best, providing a good quality reliable business service to destinations that business people need to go to at reasonable prices. To be honest despite I wouldn't even dream of resurrecting BMIbaby as the way it was managed in recent years was an absolute shambles that could seriously undermine/ damage the new 'bmi' brand (e.g remember the niche routes strategy that never materialised before retrenchment to EMA) and for that reason I would be cautious about allowing anyone from the senior managment of BMIbaby anywhere near the new business. In my view bmi regional need to make sure that they don't repeat the mistakes of the old BMI that resulted in them trying to compete with BA at LHR and mismanging their locost operation, the fragmentation of the business eventually resulted in a complete loss of focus.
Good luck to them though, its early days but if they carry on as they have started I predicted great things for them. I also think the profile that they give on their website to private charters is an excellent idea which is ahead of its time. God rest BMI, long live bmi regional!
