easyJet announces new Berlin base
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easyJet announces new Berlin base
6 aircraft operating on 11 routes - Seats on sale now for Summer 2004
Ray Webster, easyJet Chief Executive, today announced that Berlin Schönefeld would be the airline's next European base.
Speaking alongside the State Secretary Ministry of Transport, Tilo Braune, Ray said that easyJet will operate on 11 routes to six countries, with six aircraft operating in the German capital - either permanently based in Berlin or drawing from other bases.
Services will start from May 2004 and are already on sale at easyJet.com (+). Locally, some 300-400 direct jobs and hundreds more indirectly will be created by easyJet's activity.
The routes, all joining existing cities on the easyjet network, are London Luton, Liverpool, Bristol and Newcastle in the UK, Paris and Nice in France, Palma Majorca and Barcelona in Spain, Naples in Italy, Copenhagen in Denmark and Athens in Greece.
One way fares including all taxes and charges will start at ?25, representing a huge saving for customers compared to the high fares charged by the traditional airlines. The first flight (Berlin - London Luton) will start on 1st May 2004 and all 11 routes will be launched by the end of June, representing a formidable ramp-up of activity in only two months.
Showing the importance of easyJet's announcement to the region, Ray and Herr Braune were accompanied by the CEO of Berlin International Airports, Dieter Johannsen-Roth, and two prominent politicians - Matthias Platzeck - Prime Minister of Land Brandenburg and Klaus Wowereit, Governing Mayor of Berlin.
Ray Webster, said:
"We know a great deal about the German market following our analysis of Deutsche BA and it is clear that Berlin, is already one of the most attractive inbound destinations in Europe. As the German economy returns to full strength and the European Union expands eastwards in 2004, Berlin is likely to be one of the major cultural and business growth markets of the future. With its large catchment, it will also be an important future origin market for easyJet.
"This is a key step in the planned growth of easyJet and the fact that we can start 11 new routes using six aircraft by opening up a single new airport underlines why we put so much emphasis on network density and the joining-the-dots element of our growth strategy.
"Earlier this year, we began a tender to seek those airports which wanted to be part of easyJet's long-term future growth. A major part of this was to find partner airports which share easyJet's values and are prepared to make their own business more efficient to reduce fares for passengers. In the case of Berlin, the long-term deal will ensure that both Berlin and easyJet can make the necessary investments in fast turnarounds and dedicated terminal facilities to ensure the Berlin base will be a success.
"This is just the beginning. Over the next few years, we will base more aircraft in Berlin, employ more people and operate more routes, turning the City orange and becoming Berlin's number 1 low-cost airline."
Ray Webster, easyJet Chief Executive, today announced that Berlin Schönefeld would be the airline's next European base.
Speaking alongside the State Secretary Ministry of Transport, Tilo Braune, Ray said that easyJet will operate on 11 routes to six countries, with six aircraft operating in the German capital - either permanently based in Berlin or drawing from other bases.
Services will start from May 2004 and are already on sale at easyJet.com (+). Locally, some 300-400 direct jobs and hundreds more indirectly will be created by easyJet's activity.
The routes, all joining existing cities on the easyjet network, are London Luton, Liverpool, Bristol and Newcastle in the UK, Paris and Nice in France, Palma Majorca and Barcelona in Spain, Naples in Italy, Copenhagen in Denmark and Athens in Greece.
One way fares including all taxes and charges will start at ?25, representing a huge saving for customers compared to the high fares charged by the traditional airlines. The first flight (Berlin - London Luton) will start on 1st May 2004 and all 11 routes will be launched by the end of June, representing a formidable ramp-up of activity in only two months.
Showing the importance of easyJet's announcement to the region, Ray and Herr Braune were accompanied by the CEO of Berlin International Airports, Dieter Johannsen-Roth, and two prominent politicians - Matthias Platzeck - Prime Minister of Land Brandenburg and Klaus Wowereit, Governing Mayor of Berlin.
Ray Webster, said:
"We know a great deal about the German market following our analysis of Deutsche BA and it is clear that Berlin, is already one of the most attractive inbound destinations in Europe. As the German economy returns to full strength and the European Union expands eastwards in 2004, Berlin is likely to be one of the major cultural and business growth markets of the future. With its large catchment, it will also be an important future origin market for easyJet.
"This is a key step in the planned growth of easyJet and the fact that we can start 11 new routes using six aircraft by opening up a single new airport underlines why we put so much emphasis on network density and the joining-the-dots element of our growth strategy.
"Earlier this year, we began a tender to seek those airports which wanted to be part of easyJet's long-term future growth. A major part of this was to find partner airports which share easyJet's values and are prepared to make their own business more efficient to reduce fares for passengers. In the case of Berlin, the long-term deal will ensure that both Berlin and easyJet can make the necessary investments in fast turnarounds and dedicated terminal facilities to ensure the Berlin base will be a success.
"This is just the beginning. Over the next few years, we will base more aircraft in Berlin, employ more people and operate more routes, turning the City orange and becoming Berlin's number 1 low-cost airline."
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And Schonefeld is how far from Berlin ?
I like the bit about the airport agreeing to investment in terminal and working practices to allow a rapid turnaraound without the need for subsidies.
Who can they be thinking about. EZY taking the moral high ground ! come off it.
I like the bit about the airport agreeing to investment in terminal and working practices to allow a rapid turnaraound without the need for subsidies.
Who can they be thinking about. EZY taking the moral high ground ! come off it.
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how far? 18km or 11miles to be precise. A damn sight closer than LGW, LTN or STN are to London City Centre. Well done EZY! I look forward to revisiting some old haunts, KuDamm, Reinickendorf, Stuttgarter Platz!!
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The late and not much lamented Virgin Express (EI) blew it big time some 4 years ago when the airfield management allegedly ofered to "paint Schoenfeldt red" for them, and they turned it down!
Perhaps it will now get painted orange - surely a massive coup for EJ who will now have a big foothold in the best placed airfield in Europe for all-around 360 degree route expansion in the heart of the most affluent nation in EU.
Good move!
This will go a bomb, no pun intended...
Perhaps it will now get painted orange - surely a massive coup for EJ who will now have a big foothold in the best placed airfield in Europe for all-around 360 degree route expansion in the heart of the most affluent nation in EU.
Good move!
This will go a bomb, no pun intended...
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EasyJet have brought forward the launch of the Liverpool to Berlin service from 9th May to 1st May.
The Newcastle to Berlin service has also been brought forward to 1st May from 17th May.
The Luton to Berlin service stays at 1st May.
The Newcastle to Berlin service has also been brought forward to 1st May from 17th May.
The Luton to Berlin service stays at 1st May.
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EasyJet have again brought forward the launch date of the Liverpool/Berlin service to 28th April.
The Luton/Berlin service has been brought forward to 28th April also.
The Newcatle/Berlin route stays at 1st May.
The Luton/Berlin service has been brought forward to 28th April also.
The Newcatle/Berlin route stays at 1st May.
