lo-cost carriers and coventry
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Whipsnade local media report
Charter airline to join budget wars
THE battle of the budget airlines will reach a new high when Britannia Airways launches cheap flights from Luton.
Britain’s biggest charter airline is trying to fight back against the onslaught of Ryanair and EasyJet by setting up its own low-fares operation.
From next summer the battle of the skies will hot up when Britannia will offer cut-price flights to several European destinations.
The airline, which has its headquarters in Luton, has decided to jump on the budget flight bandwagon after experiencing a slump in package holiday sales.
As from next year it will offer ‘seat-only’ fares to holiday hot spots like Portugal, Spain, Cyprus, Corfu, Malta and Italy.
Britannia hopes that by giving passengers the chance to book one-way tickets without having to buy a holiday or return a week or two later will increase sales.
In recent years charter airlines have been fighting a losing battle with no frills flights offered by the likes of Ryanair and EasyJet.
In recent years the number of chartered airline flights has fallen from about one third of the British aviation market to only a fifth.
Britannia spokesman Russell Ison said: “Britannia is planning an extension of its existing seat-only business as a strategic response to strong growth in the low-cost carrier market.
“The additional capacity will be used exclusively for seat-only to predominantly leisure destinations.”
THE battle of the budget airlines will reach a new high when Britannia Airways launches cheap flights from Luton.
Britain’s biggest charter airline is trying to fight back against the onslaught of Ryanair and EasyJet by setting up its own low-fares operation.
From next summer the battle of the skies will hot up when Britannia will offer cut-price flights to several European destinations.
The airline, which has its headquarters in Luton, has decided to jump on the budget flight bandwagon after experiencing a slump in package holiday sales.
As from next year it will offer ‘seat-only’ fares to holiday hot spots like Portugal, Spain, Cyprus, Corfu, Malta and Italy.
Britannia hopes that by giving passengers the chance to book one-way tickets without having to buy a holiday or return a week or two later will increase sales.
In recent years charter airlines have been fighting a losing battle with no frills flights offered by the likes of Ryanair and EasyJet.
In recent years the number of chartered airline flights has fallen from about one third of the British aviation market to only a fifth.
Britannia spokesman Russell Ison said: “Britannia is planning an extension of its existing seat-only business as a strategic response to strong growth in the low-cost carrier market.
“The additional capacity will be used exclusively for seat-only to predominantly leisure destinations.”
