The DDS card has been a great innovation. The list of participating companies has increased exponentially since it's inception. Perhaps companies are "shamed" into joining after being asked if they are on the list and getting negative social media feedback if they aren't ? Whatever the reason, it has saved me a lot of money, from Apple employee disount on an iPhone to 10% off for Premier Inn breakfasts to 15% off Cotswold Outdoor clothing to name just a few.
I check the DDS list before making any purchases. Under a fiver for the card which lasts five years is a bargain. If the "V" driving licence is to provide the same sort of discounts I'm in; where parting with my hard earned money is concerned I have no pride whatsoever.
NEO