It needs to remain away from the media. As misguided as the comments from management might have been at least it allowed a means by which to send a clear message that all of the engagement surveys, and fancy metrics has seemingly failed to do. The last thing you want is the so called senior leadership going to ground and not feeling free to post on yammer. Their posts are revealing, in highlighting their disconnect and allow us an opportunity to directly really express the prevailing sentiment which can’t be manipulated unlike surveys.