Collective
One group must not be tasked with all the heavy lifting, it must be a consolidated approach. If you sit back and wring your hands hoping for a reasonable outcome then the fight is already lost.
It is the end game, sit back now and do little and fate will be sealed. If they are setting up for a fire sale, or a close and re-brand then the fight is already lost.
Doing little has done nothing to improve the plight in the last two plus decades, the closest was when Air China were sitting on the tarmac ready to be used and that advantage was not played.