It has always amazed me how accountants ( who now run this airline and businesses generally ) are able to quantify everything. Cost of a new aircraft, new livery and branding, TV advert campaigns, etc etc.
Surrounded by accountants business leaders of yesteryear asked the accountant to tell them the success of otherwise of a decision made by others. A review after the fact. After all accounting is counting up what already happened. Accountants now hold sway, industry professionals a thing of the past.
Surrounded by them in a past career I can tell you at a corporate level
they know the price of everything and the cost of nothing.
Projections were nice to have but leaders knew their business, they grew it and breathed it. Accountants do not.
Unless something has a column on the spreadsheet, it is neither costed, understood nor counted.
Goodwill may have a treatment for a business, but it isn't staff good will they attempt to quantify.
Thus simple things like fuel, not using personal phones for company business, simply withdrawing co-operation is completely foreign to them, or no tangible value and not counted. They will see the impact on the things they do count when pilots with draw just simple good will.
Trust and goodwill are therefore impossible to quantify, but their absence will be very readily measured.