Originally Posted by
ATNotts
As long as they maintain a clear strategy, and market themselves well, not solely through online / social media they should do well, tapping as they are unserved or underserved markets. Crucial will be their marketing in North America, but I feel sure they know that and don't need to be lectured by anyone here!
The only marketing I have seen from them has been on Instagram/Facebook/Twitter and small adverts around Stansted airport and nothing else, stateside I have seen nothing at all.