Then why didn't they do that with Iberia aeroplanes out of Barcelona, why create the new brand?
Why not use Vueling? Or Iberia Express? Why add a fourth Spanish AOC?
Perhaps Iberia is still seen as the Spanish flag carrier, the brand is not in the same place in Catalonia, that BA is in Surrey. But Level has zero brand recognition in the UK market and BA’s costs at Gatwick are pretty close to Norwegian levels now.