You may have a point with the economy of a twin in comparison with 4 and therefore fuel burn, but my point was about the passenger experience which far outstrips that on offer on the 777 on which ever carrier
The problem is that not enough slf are ready to pay more for the additional cost of the "outstripping experience"! A flight in a business jet would be even more outstripping, but everyone agrees that it comes at a cost. With the 380 EK, Airbus blinded themselves and the passengers with the assumption that a bar, a shower and additional insulation just came with the plane at no additional cost. Each pound and each square foot costs, dear managers and beancounters, not only employees, that is the hard lesson for your arrogance!