Probably baggage handling!
He's way funnier than you
x #lightenup
Should wake everyone out of their stupor and remind chief commercial officers of the importance of product innovation - namely have something unique to sell (eg an unserved route) rather than the same as everyone else
Come on you know how this works. It burns through a lot of money to build up a new market, successful airlines tend to muscle in and make the other guy less relevant.
Think American and United vs. Pan Am and TWA or Norwegian and easyJet vs. Monarch.
Mass market dominance is the prize that's worth going for, niche is exactly that, limited growth potential whereas muscling into an existing market can have huge rewards. I remember when easyJet dipped their toe into the waters of BA's then Fortress Gatwick. They did it whole lot better than BA and the rest is history.
It will all end in tears for somebody and it won't be EZY, FR and LS - too deep pockets.
This is what LS are doing in London, they're not growing the market per se, they're poaching existing clientele from one of the other carriers who fit the Jet2 model better.