Level is not a threat to BA? If the slots get used by Level rather than BA, surely that is already taking work away from BA? IAG will direct the work where they consider the highest profit expansion potential. If they believed LCLH cannot be successful, why would they bother to worry about Norwegian and present some kind of competition? BA did not see the likes of EasyJet as a threat in the early days and look what happened there? They clearly do not want to repeat the same mistake. I personally think there is now a sizeable market for low cost long haul. We are living in a world where people are always looking to do things as cheaply as possible because their employers are not giving them real payrises, and are unlikely to do so for another decade. The timing for previous LCLH was not right, but we are well and truly there now. I know far more people who just want to get from A to B as cheaply as possible, than people who want to pay a couple of hundred pounds more and have a better seat. You are looking at well over a grand saved for a typical family going away on holiday. That is a lot of money for the vast majority of holiday makers.