the ThomsonFly ''lo-co'' attempt from BOH and other regional airports with 737-300 and 500 was pretty much a disaster for them and they pulled out PDQ
we are talking here about pure IT package holidays - not attempting to go against the likes of Ryanair or EZY selling (sometimes) cheap flight only
There is virtually no difference between Thomsonfly back then and TUI from BOH today - apart from routes and aircraft numbers. Thomson package holidays used the Thomsonfly flights and anyone can book seats on TUI flights today.