the ThomsonFly ''lo-co'' attempt from BOH and other regional airports with 737-300 and 500 was pretty much a disaster for them and they pulled out PDQ
we are talking here about pure IT package holidays - not attempting to go against the likes of Ryanair or EZY selling (sometimes) cheap flight only
Jet2 have a very good package holiday model and have now entered STN in a big way.
as Jet2 was born from BOH as channel express one wonders if they are waiting to see if they can go into Hurn and make a go of it