They are trying to drum up publicity for the thing. It’s not working Alan, your about 600 frames late to the party nobody cares.
It is the reality that instead of his random walk in Asia with JQ, they could have 'transformed' Qantas with a fuel efficient fleet.
Qantas burns 3.5 million tonnes of jet fuel to fly 150 odd million ASK.
Other airlines can halve the jet fuel required to generate ASK by flying an efficient fleet (long range twins)
Given IATA came up with their targets for CO2 emissions reduction in 2009 (when Mr Joyce was CEO and Chairman of IATA in 2013), Mr Joyce is a day late and dollar short again....
Qantas agreed to IATA's targets:
'The aviation industry recognizes the need to address the global challenge of climate change and in2009 adopted a set of ambitious targets to mitigate CO2 emissions from air transport:
- An average improvement in fuel efficiency of 1.5% per year from 2009 to 2020
- A cap on net aviation CO2 emissions from 2020 (carbon-neutral growth)
- A reduction in net aviation CO2emissions of 50%by 2050, relative to 2005 levels'
With the fuel burn of the current fleet, Qantas will need to retire the 747 fleet, substituting 787 to reduce the fuel carriage and consequently the CO2 emission.to beat the requirements. 'Growth' of Qantas 
Still can't see $25 million worth of value add, although for sheer audacity he is 'head and shoulders' in the lead! He is hardly 'game changing, not even at the right park! As wheels down stated, air-frames in the 600's are nothing new,except in Australia,( ignoring JQ 788) media foaming at the mouth for a Chairman's lounge membership or Seattle 'junket' ensure he is seen as some sort of visionary...