You have to question what are the principal reasons some carriers are not prepared to establish a base at SEN?
Is it matters like for example the airports insistence on using Stobart ground handling, where carriers may have more established commercial relationships with likes of Swissport or Menzies.
Are cost's a factor in the negotiations insofar as the cost saving incentives on the table from SEN are not attractive enough?
You do have to question the root causes of the slow uptake, something doesn't stack up in all of this discussion. I think the notion of 'built it, and they will come' is dangerous.
Easyjet is a welcome name to put some respectability into SEN to showcase to other potential carriers but not sure if their presence is seen as a commercial dominance that may put other potential carriers off using SEN.
I'm curious why the Cityjet discussion's collapsed, what was it down to?