Yes Sellbydate, it is a good article.
However it is still one sided, the goal of almost every business and individual of high net worth, is not the survival of the business (as in a small and medium sized business), or for how easy it is to answer the telephone.
Its all about keeping what they have.
So having an offshore tax efficient location within Europe with Lawyers that can handle complex business practices and mitigate tax is the causa principalis.
Anything else is just smoke and mirrors.