Hey Intercooler... Calm down...
Nobody said anything about uprooting families or adapting their lives to fit in with the new airline; rather merely a means to an end; namely a salary paying job to keep the bailiffs from the door. Sure a new airline based in LHR of all places is a risky venture in itself; but for those unfortunate people who don't yet have a better alternative, the SAIL option is a viable alternative to bridge a gap if nothing else. Spare a thought for the guys from Monarch or Air Berlin who have just been made redundant, approaching winter and Christmas. From someone who is safely employed in a legacy carrier, I would hate to think that my colleagues would behave with such acrimony if a similar venture were set up.