That's why it's the hard part. You need to think outside the box. Often petty requirements are there to whittle thousands down to hundreds, so you have to find a way around the system. I've seen pilots asked by HR if they know anyone looking for a job - even though there is a huge pile of CVs on the desk. Knowing someone on the inside is the key, so get to know people. If they like you, you're in. Network.