Putting aside any childish airbus vs Boeing arguments, what evidence is there to suggest that any airline facing so much competition could make money when they cannot fill the airplane?
When EK was the only kid in town and monopolised the hub and spoke system it was a great idea to take so many 380s. But you have to wonder whether they can make it work in the future if the profits have dropped so much in spite of the fantastically low overheads they enjoy.
The 380 is magic on transatlantic routes between slot limited airports where it can easily be filled, but even BA and AF haven’t committed to too many orders yet.
Maybe the ME3 first class is guaranteed to pay for the rest of the cabin, unlike the rest of the world where Airlines are dropping First and concentrating on Business and Premium Economy.