He refers to the trap that awaits the unwary who cannot grasp the concept that Helicopter EMS flying is all about providing a safe, reliable, system of aeromedical transportation.
Following fatal crashes of EMS Helicopters we far too often see the deceased glorified in the media and by some in the industry as being gallant heroes who offered themselves upon the altar of grand sacrifice while engaged in saving lives at great risk to themselves.
These folks at Duke were taken on a pretty day on a standard medical transport flight thus not particularly applicable to this tragedy.
Why do you ask?