Those of you thinking that DSO knew nothing about this are kidding yourselves.
sheikh Ahmed is boss of both DSO and EK. You would have to be a pretty brave middle manager to pull this off without his knowledge.
Now lets see who wins the most and who loses the least.
DSO loses. However not in the long run. First they moved Cedre villas. I hear that is almost full again in 10 months or so. They are now getting much more per villa than before. Now they will do half of Semmer (about as many as Cedre.) don’t want to saturate the market too much, wait until that starts filling then do the other half. Lets see if the other half get their notice in about 6 to 12 months time.
Emirates wins by having employees move to the much cheaper MS.
They will accept a few will opt out but most wont.
Its all business. And hey, thanks for making DSO such a nice place to live. Its easier to rent now.
J