As well as poor brand awareness, I've always found it hard to work out where they actually fly; the website was never the best. It doesn't help that it'll offer you ridiculous connections via Scandinavia at immense price. If the first thing it offered you was EDI - AMS at immense cost and with a 10 hour flight via Oslo, why would you bother carrying on to find that actually, they do also fly direct flights from there to... I don't actually know; Spain or wherever.
If you dig deep enough into their website then yes, it does tell you. But even then it can be flawed. For example; it used to tell you you could fly from Tallinn to Edinburgh, but if you went in to book it what you'd find is that yes you can, but you can't get back...