Norwegian are doing long haul in a way that is geared for the future. It is quite a substantial product as far as millennials are concerned and that's why it will work going forward (to serve the future population of Europe, not us expired relics from the past). Millennials are not looking for a silver service and fine cuisine. All they're interested in is flying in comfort in a clean cabin with FREE Wi-Fi at a cost that means they might be able to pay the rent at the end of the month. Despite NAS's lack of advertising, the 787 is marketed brilliantly in this regard. Easy and Ryanair expanded their operating models with aircraft types that were already 2 decades old. All they had going for them was cheap cost. Here we have much more. As the route network grows we will all accept this is the ugly future we didn't want because by then a few of the long haul legacy carriers will have bit the dust too. Low cost long haul is here to stay and these guys are pioneers in that regard whilst Ryanair has been asleep.