Finally! Master Plan Unveiled
At last, tucked away in an article about HK Express cancelling flights, CX's cunning Time To Win Strategy has been unveiled:
Oct 5, 2017 SCMP - City Section
What the Flight Cancellation Debacle Means for Passengers by Nikki Sun
....But despite being the city’s only low-cost airline, HK Express faces increasingly fierce competition from regional budget rivals operating in Hong Kong, such as Singapore’s Tiger Airways, Japan’s Vanilla Air and China’s Spring Airlines. And the competition may soon get fiercer, with Hong Kong’s flagship carrier Cathay Pacific Airways considering joining the game by offering discount fares that could match those of low-cost operators.
Now I understand why my package needs to be slashed, why our cabin service is second-to-everyones and which happy-package-holidaymaker customers we are trying to be -centric to.
Sign me up, DFO.