Originally Posted by
runway30
The businesses I have been involved with have reviewed risk on a regular basis so we know what could be a threat to the business, how we are going to mitigate that risk and how we are going to react. If it all comes as a surprise then you are not doing your job. The external circumstances are the same for everybody, I don't see any other airline CEO wondering around with his head in his hands going woe is me, where has my business gone?
No matter how you think you are going to respond the reality will always be different and while many businesses can take one shock it is when this is multiplied x 3 or more that it then becomes an issue. Instead of tackling one fire you have multiple.