Just `being` in long haul is not in itself nirvana...
Long Haul Norwegian you highlight could be classed as a "disruptor"...
Long haul is rapidly becoming a totally different model being pitched in a totally different way by these new "young thinking" enterprises..(Every dog has his day)..
The only way it appears (well the flag carrier anyway) to play catch up is to put yet another seat into the cross section to compete at least on the costings..