After 31 pages of this fiasco on PPrune, I find it amazing that nobody has yet suggested that managerial heads should roll, over this situation that was created by them in the first place.
Maybe it is just a marketing ploy... ' Even bad publicity is still good publicity', and if you are in the know, maybe a good time to sell shares, then buy them back when the market falls.
Market trends can be predictable when you know what to look for.. Before the Channel Tunnel was built, C.T. shares would double in price every time Margaret Thatcher went to talk to the French President, and she went about 3 times in the three years before the construction began...