What happened to the Ryanair with many destinations but few bases, where everybody spent the night at home. Who created this ungodly mess with tiny bases in places where no crew wants to live. Airport incentives is not the be all and end all and one would think O'Brien had experience in that.
Each pilot should have a prioritised list of where they'd be willing to move and no new base should be created in a place that has less than 14 captains/fo with that place on their list. If that is not the case it can be a destination but not a base. In addition the sheer amount of bases becomes unmanagable. Where they to travel round to hear out what pilots want rather than more money, it could take 3 months.