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Old 22nd Sep 2017, 09:09
  #71 (permalink)  
willy wombat
 
Join Date: Nov 2000
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Love the memory lane stuff above. Takes me back to my days as a Reginald S. Potter at Prestwick where every single aircraft mentioned above crew trained at one time or the other. Reverting to Monarch - I think they are in a difficult position. As I see it, and I am happy to be corrected, they have tried to establish their USP as being "nicer" than Ryanair or Easy and hoping people will pay a little extra for that. However we then come up against the frequently misquoted (including by me) "Nobody ever went broke by underestimating the intelligence of the public" meaning, in this case, that regardless of the current FR fiasco, in a few months time the vast majority of the public will continue to gravitate towards the cheapest fare and in those circumstances you only win by being the lowest cost provider. I wish Monarch all the best but I struggle to see where they fit long term.
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