Originally Posted by
PAXboy
The most recent example was the superb
PR effort of Boeing to find a name (Dreamliner). It has worked very well for them and we can expect Airbus to follow suit.
Though don't expect Airbus to start naming their products any time soon.
Aside from the in-house Beluga, the only example of that to date has been the half-baked scheme to brand the A400M as the "Grizzly", complete with those silly pawprints they painted on the tarmac at the Farnborough show a few years ago.
Needless to say, A400M customers told Airbus where to stick their name (the RAF were very rude about it). In view of the dire sales prospects for the aircraft, perhaps "Grisly" would have been more appropriate.
