sadly for palmair they never got to grips quick enough nor kept up with the online booking boom - they sat back and relied on their core repeat customer data base, their travel agents booking holidays, and failed to procure new markets so ryanair toddled in and that was that
they also did not have the pax numbers in the lean winter months to keep an aircraft fully occupied at that time - times have now changed and newer markets are there for winter routes but popular destinations like Egypt and Tunisia are off the map and would have hurt Palmair badly had they ventured there
had Palmair got internet savvy back then they may have survived (just)
they also lost the lucrative lease deal from EAC as they went under and had to go to Astraeus for a lease on a much more expensive aircraft although that one was more fuel efficient