I was only responding to the fact that the WOW DFW announcement seemed not to be directly related to STN or LGW, nothing in their press release says that, it says connections from Europe.
If every new connection by WOW from Iceland deems this be be news, fair enough I will keep quiet once more US destinations are added.
I was also asked how long to get for DFW to LTN, I responded to my home, I answered that as well. In fact returning via LGW using WOW saves 6 hours vs STN as well so can be back in office by lunchtime where via STN I am unproductive all day. If I was going to DFW on business then my employer would want the maximum benefit from me being there which relates to direct flights if possible.
If I was going on pleasure I would want to spend as much time there and not in a transit airport, or doing a quick tourist trip in between, my leisure time is precious but I'm not a 18-30 or wanting to do Europe in 5 days!
