And in a few years when you're told beers have gone out of fashion, they'll pull out of BRU, CPH and DUB and maybe pick another few new exciting destinations.
DUS has money to be made from those pharma giants, it's just CX can no longer keep fooling them with our 'superior premium product' on the 350. EK, EY, NH, SQ fly there too offer way better biz class (and econ for that matter).