PPRuNe Forums - View Single Post - Cathay Pacific posts worst first-half loss in at least 20 years
Old 20th Aug 2017, 16:39
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Trafalgar
 
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The 'end game' for this airline has been inexorably approaching for some time now. I felt the turning point was when the new cargo building opened, just as the market for freight collapsed. Combine that with the new 'branding' (how many millions to end up with aircraft that barely look any different than they did before), a focus on 'sloganeering' (Time to Win, etc...) and you are left with a distinct impression that the end is drawing near. I feel pity for those of my colleagues who have committed their careers and their families futures to this company. I don't think it is going to end well.
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