Originally Posted by
Lead Balloon
Doesn't seem to me that OzR 'directed' anything. They were offered exclusivity as the quid pro quo for paying a lot more money in sponsorship:A tip for the future, OzR: In matters commercial, no kind act goes unpunished.
My point is that exclusivity of sponsorship is one thing and a fair go. Refusing a different commercial relationship (ie renting a trade display stand) is a different thing.
The smarter strategic thing is to refuse AvPlans sponsorship, sell them a trade stand then for Ozrunways to use its sponsorship relationship to swamp AvPlan's visibility.
The Ozrunways sponsorship of AirVenture is commercial not philanthropic. Otherwise they wouldn't care about the prominent branding they are getting or excluding competitors.
I have no concern with OzRunways sponsorship of Air Venture. I am quite agnostic. But it doesn't look like it's been done very strategically.