Pics I've seen show a rather limp port wing, i.e. there may have been control issues...
Picking a crowded beach rather than 100M offshore as a location to put down, assuming they were given the choice, is cowardice in my book.
However: we don't know that the driver had that option.
Best to let the fog clear (as usual) before passing judgement.
It could be that the pilot used exceptional skill to land it at the waters edge instead of the packed upper beach area, thus avoiding even more casualties...
Only those in the cockpit know the answer.
RIP to those killed, especially the family of the young girl.