I'm inclined to agree with DB.
How often do we hear Rescue Teams encouraging people to ask for help before it's too late? One person's "Tired" is another person's "I've got nothing left in the tank at all and can barely think rationally and put one foot in front of the other".
Even if this person was thought to be taking the P!$$ I think it's a poor show to publicise the event as it could clearly discourage someone who really is approaching debilitating exhaustion from asking for help.
OH