Project Pegasus is an initiative I'd hope we all (Less Jetblu...) support, but has nothing to do with ChickenHouse's post.
Reform of media ownership and political change are not something any individual can "do".
So, again, what specific "something" does ChickenHouse want I individuals to do?
Culminating on an internet forum is all very well, and whiles away an hour or two, but if you are railing against people not doing what you think they should, then tell them the details of what it is you think they should be doing.
Assuming you know the answer. It is easy to complain. Less easy to solve.