Correct Harry Wayfarers. In the UK, when mobile phones [Cell phones] started in 1985, I was in telecommunications. Over the next 10 years, people complained that the phones were too expensive. So the networks, slowly reduced the price of the handset - and increased the cost of the phone calls.
The networks were Delighted at the result as they made tons more money - even when they gave the phones away.
After another few years on, people complained that the phone calls were too expensive. But, by this time, the networks had established prices high enough that, even with a reduction, they could make good money.
At hotels, I do not usually have breakfast. When I book a hotel that is 'Bed & Breakfast' I do not ask for a rebate as it is my choice.
Back to airlines: With the continuing slump / recession in the UK, expect this kind of behaviour to increase.