Because she was....too tired!
https://pjmedia.com/trending/2017/07...she-was-tired/
Unsurprisingly, the rescue service doesn't consider "tired" as a medical emergency. The woman and her husband were advised to either carry their happy butts back down the mountain, or to pay for a ride in the helicopter.
The couple forked out 30,000 kronor (over $3,600) for the ride.
Oh, the humanity!